SJ Cruz

Santiago J. Cruz joined First Command Financial Services as a Financial Advisor in August 2024, following an 8-year career in the United States Army, where he attained the rank of Captain. Santiago understands the challenges and opportunities associated with life in the military and is committed to helping service members and their families get their financial lives squared away.

Santiago holds Series 6, Series 63, Series 65, SIE securities licenses, plus life and health insurance licenses in FL.

Santiago serves as a personal financial coach to clients, continually reinforcing positive financial behaviors. He is committed to coaching clients to pursue their financial goals and lifetime dreams by bringing sound financial knowledge and trustworthy advice to a lasting relationship with each individual and family he serves.

Active in his community, Santiago is a member of South Florida Veterans Groups and a community leader in the church.

In his free time, Santiago enjoys golf, reading and spending time with family.

First Command offers a comprehensive set of financial planning products and services, including banking, investments, insurance and retirement planning. More than 500 First Command Financial Advisors across the country and abroad are committed to the company’s Mission of "Coaching those who serve in their pursuit of financial security."