Dana Thornton joined First Command Financial Services as a Financial Advisor in April 2022, following a 20-year career in the United States Army, where he attained the rank of SFC. Dana understands the challenges and opportunities associated with life in the military and is committed to helping service members and their families get their financial lives squared away.
A graduate of Campbell University with a Bachelor’s degree in Homeland Security, Dana holds Series SIE, 7, 66, LTC securities licenses plus life and health insurance licenses in NC.
Understanding that the biggest obstacle to financial security for most people is their own behavior, Dana serves as a personal financial coach to clients, continually reinforcing positive financial behaviors. His thorough knowledge of military pay and benefits enables him to advise clients on how to navigate the Blended Retirement System, properly allocate their contributions to the Thrift Savings Plan (TSP) and take full advantage of other benefits. Dana will work with you to establish specific, meaningful goals that are consistent with your values and then develop a personalized financial plan to guide your pursuit of those goals.
Active in his community, Dana is a member of Special Forces Association.
First Command Financial Services was founded in 1958 by a retired Air Force officer for the specific purpose of improving the financial well-being of military professionals and their families. Today, more than 500 First Command Financial Advisors across the country and abroad, many of whom also served, are committed to the company’s Mission of “Coaching those who serve in their pursuit of financial security.”
Dana Focuses in:
Comprehensive financial planning
Investment strategies
Risk management
Debt management
CLIENT STORIES
As a mission-driven organization serving those who serve our country, nothing makes us prouder than making a difference in the lives of our client families.
Dana is very personable and knowledgeable. Pushes you to meet the goals you set out for yourself while also remaining realistic.
Response from First Command
July 22, 2025
Thank you for sharing your experience. At First Command, we strive to put our clients' interests ahead of our own and provide a memorable client experience. Let us know if there is anything further we can do to serve you.
Nate B.
June 26, 2025
5 / 5
Rating 5.0
Really detailed financial advice! Great recommendations for the future. Always looking at ways to make your money grow.
Response from First Command
June 26, 2025
Thank you for sharing your experience. At First Command, we strive to put our clients' interests ahead of our own and provide a memorable client experience. Let us know if there is anything further we can do to serve you.
brenda J.
June 25, 2025
5 / 5
Rating 5.0
Excellent service very knowledgeable
Response from First Command
June 25, 2025
Thank you for sharing your feedback with our team. We are dedicated to helping our clients in their pursuit of financial security. If you need anything, please don't hesitate to call us.
Manuela Z.
June 18, 2025
5 / 5
Rating 5.0
Dana has been professional and to the point with great advice as usual. Adjusted my current investments to get best out of it. It's always a pleasure working with him.
Response from First Command
June 18, 2025
Thank you for sharing your experience. Great clients like you inspire us to continue our mission of coaching those who serve in their pursuit of financial security.
Johnny M.
June 17, 2025
5 / 5
Rating 5.0
Was a beneficial meeting with Dana. Gave some great advice and pointers on how we can be better prepared for the future.
Response from First Command
June 18, 2025
We appreciate you taking the time to share your experience. We are dedicated to coaching our clients to become financially disciplined and confident in pursuit of their financial goals. We look forward to continuing to serve you.
Seth M.
June 11, 2025
5 / 5
Rating 5.0
Dana Thorton is very straight forward. His advice is solid and to the point. He does not sugar coat anything. That is a quality I wish we could see more in a society
Response from First Command
June 12, 2025
At First Command, we are committed to making a difference in the lives of our client families. Thank you for sharing your experience.
Rob G.
June 5, 2025
5 / 5
Rating 5.0
Had a great talk with Mr.Thorton a lot in common, looking forward to working with him.
Response from First Command
June 6, 2025
At First Command, we are committed to making a difference in the lives of our client families. Thank you for sharing your experience.
Twind22 1.
June 4, 2025
5 / 5
Rating 5.0
Response from First Command
June 17, 2025
Thank you so much for your five-star rating! We're thrilled to hear that you had a great experience with First Command Financial Advisor - Dana Thornton. If you have any further questions or need assistance, feel free to reach out.
Jessica S.
May 29, 2025
5 / 5
Rating 5.0
I highly recommend anyone working with Dana! He is very professional, knowledgeable and nice. I am a beginner in my financial journey and feel that I am in very good hands.
Response from First Command
May 29, 2025
Thank you for sharing your feedback with our team. We are dedicated to helping our clients in their pursuit of financial security. If you need anything, please don't hesitate to call us.
Spliedz
May 28, 2025
5 / 5
Rating 5.0
Mr. Thornton matched my financial goals perfectly and made understanding our plan incredibly easy
Response from First Command
May 28, 2025
Thank you for sharing your feedback with our team. We are dedicated to helping our clients in their pursuit of financial security. If you need anything, please don't hesitate to call us.
Chelsea L.
May 7, 2025
5 / 5
Rating 5.0
Dana Thornton has presented the utmost professionalism and care when it comes to ensuring my Family's financial freedom. His attention to detail and consideration of our financial situation reassures me that we've placed our trust in the right hands.
Response from First Command
May 7, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Matthew D.
May 6, 2025
5 / 5
Rating 5.0
Response from First Command
May 27, 2025
Thank you, Matthew, for your perfect rating! We are thrilled to hear that you had a positive financial planning experience. If you have any further questions or need assistance, please feel free to reach out.
Tommy D.
April 21, 2025
5 / 5
Rating 5.0
Response from First Command
April 22, 2025
Thank you, Tommy, for your perfect rating! We are thrilled that you shared your experience with your First Command Financial Advisor and that they met your expectations. If you have any further questions or need assistance, feel free to reach out.
Colton C.
April 4, 2025
5 / 5
Rating 5.0
Response from First Command
April 8, 2025
Thank you, Colton, for your fantastic rating! We love reading about the positive experiences our clients have with their First Command advisor. Your feedback is greatly appreciated, and we look forward to supporting your financial goals.
Blake G.
March 18, 2025
5 / 5
Rating 5.0
Have no investment experience, but Dana has been a blessing in disguise! Very knowledgeable and relatable advisor that wants to see you succeed!
Response from First Command
March 18, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Rio G.
March 12, 2025
5 / 5
Rating 5.0
A well-rounded financial advisor who acknowledges the issue demonstrates empathy, offers a clear and helpful solution, and expresses sincere gratitude.
Response from First Command
March 12, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Karen S.
March 11, 2025
5 / 5
Rating 5.0
Makes this process easy!
Response from First Command
March 11, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Robert Z.
March 10, 2025
5 / 5
Rating 5.0
Very personalble and really knows investment
Response from First Command
March 10, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Todd T.
February 17, 2023
5 / 5
Rating 5.0
Agent Danna is a great help in helping me make financial decision. He really takes the time to explain his plan and wants to make sure you reach your goals. I would highly recommend him to any friend looking for a financial advisor.
Paul C.
March 4, 2025
5 / 5
Rating 5.0
Dana Thornton goes above and beyond! He is very knowledgeable and understanding when it comes to finances. He has the patience and the knowledge to ensure you fully digest all of the information without drowning. If you need any financial advice, Dana Thornton is the person you need!
Response from First Command
March 4, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Richard B.
March 3, 2025
5 / 5
Rating 5.0
Always a pleasure to sit down and not only get advise but educated. Thank you Dana Thornton!!!
Response from First Command
March 3, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
LaCrecia R.
March 3, 2025
5 / 5
Rating 5.0
As a new investor--later in the game--Dana has taken care to start where I am financially, and has committed to helping me progress towards my financial goals.
Response from First Command
March 3, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Jarel H.
February 28, 2025
5 / 5
Rating 5.0
Dana is an expert. His carefully crafted briefs and explanations gave me the confidence and comfort to make the decisions necessary to start my family on the path of generational wealth. I highly recommend Dana to anyone serious about managing their finances so their money works for them.
Response from First Command
February 28, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Trey H.
February 22, 2025
5 / 5
Rating 5.0
Dana Thornton is the man you wanna see! Extremely helpful in guiding me towards my financial goals and effectively setting myself up for financial excellence. Could not recommend more!!!
Response from First Command
February 22, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Ra-al H.
February 18, 2025
5 / 5
Rating 5.0
Dana is the man!!!
Response from First Command
February 18, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Elisabeth D.
February 14, 2025
5 / 5
Rating 5.0
I walked into FCB in a very dire situation due to many personal factors. Dana listened, was empathetic, and showed a true desire to see me and my three children taken care of. I was able to secure the necessary funds to help me through a very difficult life transition. I will now forever be a FCB client due to Dana’s unwavering commitment to his position and clients. Thank you Dana, you will forever hold a special place in my heart.
Response from First Command
February 14, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Aleksander E.
February 12, 2025
5 / 5
Rating 5.0
Dana Thornton is a man who is hard working, does his research, knowledgeable, and continues to build relationships with his clients. Making sure you’re set up for the future.
Response from First Command
February 12, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Roy Y.
February 7, 2025
5 / 5
Rating 5.0
Very friendly, easy to talk to and always passes on very in-depth information. We always leave our meetings with a good understanding of the statuse of our accounts and a plan moving forward.
Response from First Command
February 7, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Tennie W.
January 22, 2025
5 / 5
Rating 5.0
Outstanding! Very knowledgeable! A great teacher! Helps me build plans to achieve my personal goals!
Response from First Command
January 22, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
olivia b.
January 20, 2025
5 / 5
Rating 5.0
Dana Thornton is amazing! He takes the time to deep dive into our accounts and answers every question we throw his way. His professionalism and expertise is unmatched! Truly an ease working with him.
Response from First Command
January 20, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
brandon b.
January 20, 2025
5 / 5
Rating 5.0
Dana Thornton is an expert in his field and conveys information professionally to points of understanding for those who and not as confident in their knowledge of investments. I highly recommend his service.
Response from First Command
January 20, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Jackson S.
January 6, 2025
5 / 5
Rating 5.0
Dana Thornton is very knowledgeable and easy to understand his breakdown of finances presenting great future opportunities
Response from First Command
January 6, 2025
Hi Jackson, thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Shantell J.
January 4, 2025
5 / 5
Rating 5.0
Response from First Command
January 6, 2025
Hi Shantell, thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Merrick C.
January 2, 2025
5 / 5
Rating 5.0
Had an excellent time working through investment and insurance options with Mr. Thornton
Response from First Command
January 2, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Sarah H.
December 21, 2024
5 / 5
Rating 5.0
Dana is very knowledgeable and great with beginners! He made me feel better about not knowing a lot and helped me make smart decisions. Definitely recommend!
Response from First Command
December 21, 2024
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Jeremy A.
December 19, 2024
5 / 5
Rating 5.0
Dana is great! Took the time to understand my situation and concerns and helped me develop a financial plan that works for me and my family.
Response from First Command
December 20, 2024
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Tooshort776
December 13, 2024
5 / 5
Rating 5.0
Great guy and very knowledgeable about investment accounts from a beginner to expert he’s the guy!
Response from First Command
December 13, 2024
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Manuela Z.
November 20, 2024
5 / 5
Rating 5.0
On my initial meeting with Dana I learned a lot. He was very knowledgeable, patient, and answered all my questions. It was easy to talk and connect with him. I am looking forward to working with him moving forward and getting my financial ducks in a row.
Response from First Command
November 20, 2024
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Dyneshia P.
October 24, 2023
5 / 5
Rating 5.0
Dana is very knowledgeable and makes sure to explain any and every question that I have. Super motivated and I’m glad I get to work with someone who’s prior service and knows the lifestyle.
Response from First Command
October 24, 2023
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Chelsea H.
October 4, 2023
5 / 5
Rating 5.0
I have known Dana for quite some time now, and his professionalism and dedication to his work and my family’s financial needs are only a few of the characteristics that inspire me to continue placing my family’s needs in his hands! Thank you very much!
Response from First Command
October 4, 2023
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Raynika W.
September 29, 2023
5 / 5
Rating 5.0
Professional and knowledgeable! It was a pleasure to work with Dana!
Response from First Command
September 29, 2023
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Jadell D.
June 24, 2023
5 / 5
Rating 5.0
Helped me start an amazing financial plan! 10/10 advisor
Response from First Command
June 24, 2023
We appreciate your review. All of us at First Command strive to provide the best possible service to our client families. Thank you for sharing your experience.
Imani w.
June 6, 2023
5 / 5
Rating 5.0
Dana has helped me so much with my finances. He makes sure I am doing what I need to do and keeps me accountable. That was just the thing I needed in a financial advisor since I don't know what to do with my money to help it grow.
Response from First Command
June 6, 2023
We appreciate your review. All of us at First Command strive to provide the best possible service to our client families. Thank you for sharing your experience.
Kimberley B.
May 12, 2023
5 / 5
Rating 5.0
Great experience
Response from First Command
May 12, 2023
We appreciate your review. All of us at First Command strive to provide the best possible service to our client families. Thank you for sharing your experience.
Oscar E.
April 4, 2023
5 / 5
Rating 5.0
Dana Thornton was great. Highly recommend you set up an appointment with him, he’ll set you up for success! Always goes above and beyond for me!
Response from First Command
April 4, 2023
Thank you for sharing your experience. At First Command, we strive to put our clients' interests ahead of our own and provide an exceptional client experience. Let us know if there is anything further we can do to serve you.
Michael D.
March 16, 2023
5 / 5
Rating 5.0
Great financial advisor. He was very respectable and gave great advise for future investments.
Response from First Command
March 16, 2023
Thank you for your thoughtful review. We appreciate your feedback and look forward to serving you.
Shea G.
March 9, 2023
5 / 5
Rating 5.0
Response from First Command
March 10, 2023
Thank you for taking time to share your feedback with our team. We are dedicated to helping our clients in their pursuit of financial security. If you need anything, please give us a call.
JAMES M.
March 2, 2023
5 / 5
Rating 5.0
Very knowledgeable, likes to help guide his clients to a position of being comfortable with where they want to go.
Response from First Command
March 3, 2023
We appreciate your feedback. At First Command, we are inspired to help our clients in their pursuit of financial security. Let us know if there is anything we can do to better serve you.
This material contains a testimonial from a client of First Command Financial Services, Inc. and/or its affiliated entities (together "First Command"). The testimonial was provided by the client on a strictly voluntary basis. First Command has not paid any direct or indirect compensation to the client for the testimonial and is unaware of any other material conflicts of interest. The testimonial may not be representative of the experience of other First Command clients and is no guarantee of future performance or success.
