Qualifying First Command Financial Advisors receive Top Tier award certification for exceptional client service. This award is based on objective measures that include client reviews about sentiment, service and experience, coupled with operational data. Click the award icon to learn more.
Bob Smith joined First Command Financial Services as a Financial Advisor in February 1994, having previously served seven years in the United States Air Force, where he achieved the rank of Captain and was an accounting and finance officer.
A graduate of Northern Arizona University with a Bachelor of Science degree in business administration, Troy State University with a Master of Public Administration degree and Liberty Theological Seminary with a Master of Divinity degree in Theology, Bob is a Certified Financial Planner certificant and a member of the Financial Planning Association. He holds Series 6, 63 and 65 securities licenses and state life, health and property & casualty insurance licenses.
Bob is committed to helping his clients pursue their financial goals and lifetime dreams by bringing sound financial knowledge and trustworthy advice to a lasting relationship with each individual and family he serves.
An active member of his community, Bob serves as the executive pastor of his local church. He is married and has three daughters and two sons. In his free time, he enjoys hunting, fishing, skiing and riding his motorcycle.
My wife and I have known Bob for many years, not only as our trusted financial advisor, but also as our friend. Bob has cared about us in a way that we have not encountered elsewhere, not only providing sage financial advice, but also frequently acting as a sounding board for personal matters that do not involve investment strategies.
Both my wife and I especially like the attention Bob pays to our individual concerns about investment decisions, ensuring that both of us are comfortable with our portfolios. We have both been able to achieve our financial goals, including relatively early retirement, due in no small part to Bob’s guidance.
We couldn’t ask for a better financial mentor and friend. Bob has our highest recommendation.
Response from First Command
June 10, 2025
Thank you for sharing your experience. Great clients like you inspire us to continue our mission of coaching those who serve in their pursuit of financial security.
Jeff F.
May 10, 2025
5 / 5
Rating 5.0
I've been working with Bob for nearly 10 years, and I can confidently say he is one of the most knowledgeable, trustworthy, and reliable financial advisors out there. Over the past decade, he has helped guide me through some major life decisions—from career transitions to home purchases and long-term retirement planning—with thoughtful and personalized advice. Bob has a gift for explaining complex financial topics in a way that makes sense, and I always feel like he genuinely has my best interests at heart. Thanks to his guidance, I feel much more confident and secure about my financial future. I highly recommend Bob and his amazing team to anyone looking for a dedicated and experienced financial advisor.
Response from First Command
May 10, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Kevin K.
March 2, 2025
5 / 5
Rating 5.0
Bob Smith is an outstanding advisor who has earned my business, trust, and respect for years to come. Through ever-changing market conditions, he has consistently delivered exceptional service, ensuring our family's financial plan reflects our values, safeguards and grows our wealth, and provides me with the peace of mind that my family will be taken care of well after I'm gone. I cannot recommend Bob enough for his dedication and commitment to his clients.
Response from First Command
March 2, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Jadwin J.
March 1, 2025
5 / 5
Rating 5.0
Bob Smith was my parents' financial planner for years before he became mine after I graduated college. In the years since, he's coached me through my first "real paycheck", first apartment, first move (and second, and third, etc.), our wedding, our first home... You name it, he's been there helping me figure out how to plan for my whole life. One of my friends recently got a financial planner for the first time in her 30s and I realized how much he'd set me up for success without even realizing it. He is more than just my financial advisor, but also part family therapist - working with all my siblings and parents. Bob also has a stellar support team that jumps in for all my random requests. Highly recommend Bob and his team to anyone looking for a financial advisor!
Response from First Command
March 1, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Chris C.
February 5, 2025
5 / 5
Rating 5.0
Greetings! Bob Smith has brilliantly taken care of my family's finances for the last 20 years through the ever-present market turbulence and life's challenges and transitions. I truly feel blessed that he is my financial advisor. He is more than just my financial advisor, but also a good friend. Bob started to manage my finances when I was still in uniform, he's been there for my wife and when I transitioned out of the Army, to working in the contractor world, and now retirement. His management of our finances exceeded all of my expectations. Bob also has a stellar support team to assist in addressing any issues that arise. Highly recommend Bob and his team to anyone looking for a wonderful financial advisor!
Response from First Command
February 5, 2025
Thank you for your review. We are committed to bringing value to our client families. Let us know if there is anything further we can do to serve you.
Brian L.
May 30, 2023
5 / 5
Rating 5.0
I have had the privilege of working with Bob Smith for the last 20+ years. He has gotten to see every stage of adult life for me from getting married, buying a house, and having children. Every step of the way Bob has been there with the best advice helping shape our financial future. With his advice, we are able to enjoy our life now as our kids are growing up knowing that our future is secure. We have never been “sold” a product from Bob, he lays out all the different solutions in front of us and let’s us make the decision. Lastly, Bob isn’t just a Financial Advisor, he is truly one of a kind and we have always seen him as more as family.
Response from First Command
May 30, 2023
We appreciate your review. All of us at First Command strive to provide the best possible service to our client families. Thank you for sharing your experience.
Annette L.
December 2, 2022
5 / 5
Rating 5.0
Bob Smith has been our financial advisor for over 20 years. Bob’s dedication to his clients is superb. He has provided excellent advice on all financial matters related to investments, insurance, long term senior health care, and estate planning. Bob's astute knowledge of the tax code implications of various investment options has been invaluable. Our three children have also had the benefit of getting advice from Bob to establish their adult financial baseline and plan for the future of their families. Bob is more than a financial advisor; we consider him to be a close family friend. Bob always has our best interests in mind and it’s a pleasure working with him!
Response from First Command
December 2, 2022
We appreciate you taking time to share your experience. We are dedicated to coaching our clients to become financially disciplined and confident in pursuit of their financial goals. We look forward to continuing to serve you.
Jason B.
November 5, 2022
5 / 5
Rating 5.0
Bob has been managing my account for more than a decade now. He has been there for my family and I. Whether meeting in his office, over video conference or in our home, he has always been there to meet our needs. He has been a good steward of our family’s money and the return on investment shows that. Hiring a specialist to do anything can be stressful because whether it’s fixing your car or AC unit, you never quite know if you’ll get what you pay for. If your looking for a financial advisor I’ll save you some time . . . Bob has many great qualities but the one I value you the most is trust. I trust him with my finances and I trust him with my future.
Response from First Command
November 7, 2022
We appreciate you taking time to share your experience. We are dedicated to coaching our clients to become financially disciplined and confident in pursuit of their financial goals. We look forward to continuing to serve you.
Vienna A.
November 2, 2022
5 / 5
Rating 5.0
Bob Smith has given me wonderful financial advice. His wisdom is greatly appreciated. I have turned to him for financial guidance throughout pivotal moments in my life. I will continue to do so. Maxine Hall VAMA, CEO
Response from First Command
November 2, 2022
Thank you for sharing your experience. At First Command, we strive to put our clients' interests ahead of our own and provide an exceptional client experience. Let us know if there is anything further we can do to serve you.
This material contains a testimonial from a client of First Command Financial Services, Inc. and/or its affiliated entities (together "First Command"). The testimonial was provided by the client on a strictly voluntary basis. First Command has not paid any direct or indirect compensation to the client for the testimonial and is unaware of any other material conflicts of interest. The testimonial may not be representative of the experience of other First Command clients and is no guarantee of future performance or success.
Certified Financial Planner Board of Standards Inc. owns the certification marks CFP®, CERTIFIED FINANCIAL PLANNER™, CFP® (with plaque design) and CFP® (with flame design) in the U.S., which it awards to individuals who successfully complete CFP Board's initial and ongoing certification requirements.